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Tuesday, December 1, 2015

The Search for authentic Reggae Dancehall talents in Nigeria.

Dancehall is a ‘baby-sister’ music genre to Reggae, a uniquely distinct conscious tune originating from Jamaica. Dancehall is a fast up-tempo party tune and is becoming the norm in today’s music collections.

In the 80’s and 90’s in Nigeria, Reggae music was the toast for any occasion as it is been played, listened to and even danced to almost everywhere and anywhere. For reasons yet unknown, Reggae music faded into thin air as non-music lovers and music lover’s alike-lost grip of Reggae tunes.

With the ICT invasion and the evolving of the times, acknowledging the unquantifiable global positive impact music holds to humanity, the twentieth century begins to witness transformation in the music genre and the resurrection of Reggae music in Nigeria especially Dancehall music.

Ital Sounds with Covenant Child is on a rescue mission of Dancehall Reggae tunes with its quarterly “Ital Sounds Riddim Clash – repping your hood”. Aimed at discovering and harnessing authentic reggae dancehall talents that are truly gifted in this genre. They intend to nurture such artistes giving them international exposure with a bid to compete with other dancehall reggae artistes globally.

Its maiden edition holds this Sunday December 6, 2015 at the architectural edifice of the Silverbird Galleria on Ahmadu Bello Way, in Lagos State.

Covenant Child the brain in the Ital Sounds box has being holding Ital Sounds for more than a decade on radio with the introduction of the visual version, which air on Silverbird Television, Nigeria and PRTV on Digital Satellite Television.

Ital Sounds airs on City FM, Metro FM and Rhythm FM network on Thursday, 10pm to 12midnight, Saturday, 5pm to 6pm and Saturday, 9pm to 12midnight respectively. On like any other entertainment programme on radio, Ital Sounds is strictly reggae dancehall upholding optimum standard in the tunes it plays to its listeners across board.

Ital Sounds Riddim clash will witness eight of Nigeria’s finest dancehall artiste on censored lyrics compete among themselves on any given reggae dancehall tune until the HOOD CHAMPION of dancehall reggae is identified.


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