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Friday, December 1, 2017

My Business My Media. The Writers Lens™

Citizen Journalism is geometrically growing. Registered media firms no longer holds monopoly to news and events happenings. Today's ICT gadgets, especially smartphones, has made it simply easy for news and events to be reported real-time online as it happens. 

Sunday 12th November at the prestigious five star Eko Hotels and Suites in Lagos Nigeria, recognised and unrecognised media firms were denied access into the auditorium of the 2017 All Africa Music Awards (AFRIMA).

Although, the media firms NO access to the auditorium policy was not a pleasant news to the tens of thousands of media firms anxiously excited to cover the much publicised and talked about award. But from the business perspective, it was justifiable.  

Dismayed. Speechless. Disappointed. This is exactly how I felt from within at the New Afrika Shrine (venue for Afrofusion Reggae Nite courtesy of Ital Sounds System every Tuesday) upon sighting the notice "Please NO Recording. Order by Management" boldly written in front of the stage, the right-hand and left-hand side of the open space few meters away from the stage. 

The reason for their refusal of media coverage is because of the enormous benefits on the internet especially YouTube which has made citizen journalist millionaires and billionaires as predicated by Bill Gates in his book "Business at the speed of thought"

YouTube is a non-stop money spinner which acknowledges, support, respect intellectual creativity and its creators. It holds an unbreakable record for anything and everything video. A safe haven for yet-to-be celebrated creative persons regardless of region and all the self identity "bullshit".

Media business on the internet is more than profit. It is giving and receiving transacted on an arena of integrity. Event organisers, media firms inclusive can't operate in isolation. Both need each other. 

In my opinion, a constant scrolling message at the bottom of the screen by the media firms acknowledging the event organiser during live reporting or post-live reporting keeps the relationship cordial. 

Once payment is being received from YouTube for an event organiser video, uploaded by a secondary owner (media firm), the primary owner needs to know, get paid (in the form of  royalty) a certain percentage by the secondary owner and an agreed sharing ratio reached for continuous mutual business relationship.

Sunday, November 19, 2017

Social Media Disclaimer. The Writers Lens™

The catch phrase "retweets are not endorsements" which is terribly obsolete now according to Patrick LaForge suddenly comes alive amongst social media users recently. 

LaForge, whose twitter handle is identified as @palafo is inarguably attributed with the catch phrase "retweets are not endorsements" as then used on his twitter bio about a decade ago is the editor of express team @nytimes breaking news and general assignment desk. 

His intention then was genuinely sincere as he (LaForge) used it as a disclaimer because of the spread of misinformation online which was then and today poorly understood to both protect his personal reputation and that of the firm (@nytimes "links and retweets of non-NYT content are not endorsements") he was working for.

LaForge, who realised he did create a social media monster admitted that the catch phrase "... makes him cringe now" in an interview with @cwarzel of @BuzzFeedNews on 15 April 2014 has updated his twitter bio with "every day is a good day".

Although, a school of thought is of the opinion that retweets are not endorsements. However, the social media school of thought in its opinion agrees that retweets are endorsements. 
The latter school recognised retweets as a word in its dictionary freely licensed for use but at users own discretion and risk.

Talking about trending social media platforms, its negatives can't be ignored nor has it outweighed its positives as extra caution must be every users watch rule. 

I recall sometime in 2016 on Facebook, users posted some form of disclaimer ("I do not give Facebook or any entities associated with Facebook permission to use my pictures, information, or posts, both past and future. By this statement, I give notice to Facebook it is strictly forbidden to disclose, copy, distribute, or take any other action against me based on this profile and/or its contents. The content of this profile is private and confidential information") note to Facebook on their respective facebook "what's on your mind" page instructing Facebook NOT to use their uploaded pictures. Some selected users (I'm excluded) ignorantly copied and pasted on their facebook wall or possibly shared it without x-raying the possible outcomes. 

In reality, Facebook did not in anyway forcefully ask for your pictures, users voluntarily signed up so as to connect with family, friends, business associates and others. This is not attributed to Facebook alone, but all social media platforms.

Does any social media platform user read to understand the terms, conditions and user policy before signing up ?

From religion to politics, business to education and entertainment, the various in-use social media platforms directly or indirectly is an integral part of everything today.

As for me, once, I come across any post on any of the social media platforms I use, its my choice to like, comment, share for Facebook, Instagram and LinkedIn or retweet for Twitter.

Retweet is "willingly" reposting or forwarding another individual's post without the individual consent. This individual maybe on your approved network of friends or not. 

Endorsement is a satisfactory written or oral approval given for either a subject or object without the latter's consent. This subject or object could be a product, service, person, company and possibly a social media post like mine which you are likely going to like, comment, share or retweet.

Tuesday, August 22, 2017

Sterling Bank Ogba branch support Spelling Bee Competition. The Writers Lens™

The Ogba branch of Sterling Bank Plc recently supported an annual Spelling Bee Competition. The educational event which was initiated by Adewale Solu and hosted by the Overcomers Sanctuary Parish, Lagos Province 9, Ifako Family of the Redeemed Christian Church of God (RCCG), since its inception in 2015 had Sosanya Oluwaseun and Olamilekan Oluwagbenga emerged as winners in the junior and senior categories. To this end they both went home with a special educational gift package from Sterling Bank Plc.

In the maiden edition of this educational Spelling Bee Competition Adelayi Toluwani emerged as a winner in the junior category whilst Joseph Uduak came out tops in the senior category. However in 2016, Ayo Omoniyi Olufela was the winner in the junior category and Adesola Adeola took the day in the senior category soaring high like an eagle clinching the ultimate prize. 

The Sterling Bank Ogba branch spokesperson Mrs. Olusola Ambode expressed total commitment and positivity towards supporting the Spelling Bee Competition. According to her Education is an integral arm amongst the three areas of Sterling Bank’s corporate social responsibility programmes. They also have an array of financial products, notably the I CAN SAVE formerly known as Minor Account. Which is actually a product dedicated specially to today’s emerging leaders’ ages 0 – 18years. 

Speaking further with Mrs Olusola on the numerous benefits of the I CAN SAVE account, she went on to say “with a minimum of two thousand naira, any growing teen or youth becomes a proud holder of the I CAN SAVE account”. 

Other benefits include; a special surprise birthday party for any I CAN SAVE account holder who has a minimum of a hundred thousand naira and above in his/her account in any location of their choice. Parents of the I CAN SAVE account holder who maintain their salary account with Sterling Bank can access a loan for their child’s school fees. For other benefits of I CAN SAVE account, please visit

Sterling Bank Plc, a full fledge Nigerian commercial financial institution which against all odds from its incorporation in 1960, first licensed Nigerian merchant bank in 1969, to its listing on the floor of the Nigeria Stock Exchange as a public company in 1992 and its merger acquisition in 2006 complying to the apex bank consolidation directives, undoubtedly is a shining example amongst financial institutions in Nigeria as they continue to throw their weight and robust support to educational programmes that would benefit the younger generation.  

Spell your way to stardom. The Writers Lens™

Olamilekan Oluwagbenga
Olamilekan Oluwagbenga and Sosanya Oluwaseun have emerged as winners in the 2017 edition of Ifako Family Annual Spelling Bee Competition.

They were both rewarded with a medal, trophy, customised certificate, sterling bank plc educational gift package and cash. Olamilekan is a student of Prospect Private College whilst Sosanya is a student of Bizben International School. They both gave a good account of themselves having gone through six rounds with over six hundred registered participants to remain the last set of participants standing tall in the competition.  Undoubtedly both students would hold their heads high when they resume next academic session respectively in Senior Secondary (SS) 3 and Junior Secondary (JS) 1 come September 2017.

Joshua Badifu, of Emstel School and Peace Jemiluwa, of Chalk Heel College emerged first runners–up in the junior and senior category as Michael Aluko, of McRoyal College and Victor Okoh, of Hill View Comprehensive College came third in the junior and senior category respectively.

Sosanya Oluwaseun
The first runners–up and third place winners in the junior and senior categories were also rewarded with medals, customised certificates and sterling bank plc educational gift packages.

From all indications this is yet another successful annual spelling bee competition, hosted by Overcomers Sanctuary, First Rehoboth Zonal Head Quarters, Lagos Province 9 of the Redeemed Christian Church of God (RCCG). Ifako Family Spelling Bee competition started in 2015 with over a hundred registered participants. The 2016 edition had over four hundred registered participants.
In addition to the traditional format of word pronunciations, the 2017 edition of the spelling bee competition embraced ‘word identification’ for both the junior and senior categories.

Every registered Ifako Family Spelling Bee participants must dress in white top on black which is a major rule in the competition. However participants are instantly eliminated once they either fail to identify a word correctly or spell a word wrongly. Participants hand pick for themselves from the pool of enclosed words already typed out clearly on a photo sized sheet of paper with its dictionary meaning, definition and origin. These students only have ten seconds to either spell the word correctly as read out by the moderator or receive the elimination ticket.

The moderator’s decision can only be over-ruled by the independent, incorruptible judge who is supported by the chief organizer Pastor Adewale Solu who also seats as the Chairman.

The essence of this competition is to encourage and motivate students into imbibing personal self-study habits which would in the long run improve their level of concentration during learning. This would also enable them pay attention to details whilst embracing defeat as an avenue to improve on their weak spots.

This year’s competition had strategic partners who in one way or the other contributed to the success of this competition. Our heartfelt appreciation goes out to them all; in no particular order we thank the following companies, Tucloz Entertainment, Boulos Food & Beverages, Sweet Sensation, Nigeria Bottling Company, makers of soft carbonated beverage drinks, Fan Milk, Sterling Bank Plc and De United Foods Industries, makers of Indomie Noodles. These companies are proud partners for the just concluded 2017 edition of the Ifako Family Spelling Bee competition.

Tuesday, July 4, 2017

Left For Good vs. Left For Good. The Writers Lens™

Left For Good is no doubt a brilliant song put together by Waje featuring Patoranking. It was however, remixed excellently well by Bayelsa’s rising star – Jah Wondah. From all indication, it’s an unusual love song that celebrates relationship break up as its chorus reads “thought you left me for bad but you left for good. Please don’t come back in my life I don’t mean to be rude… since you’ve been gone I’ve been doing fine and nobody can take what is mine…” other than relationship make up.

Sadly, in most developing nations with no exception to Nigeria, the music industry is characterised with mediocrity. To this end we hear a lot of musical rubbish circulating within the airwaves. However it would take an astute music investor or stakeholder with a high dose of INTEGRITY to negate worthless songs and embrace quality songs.  And by this I mean songs that are properly produced with thought provoking lyrics, “exceptional vocal delivery ‘no auto tunes’ and consumable visuals”.

Jah Wondah
The song Left For Good is an outstanding song with exceptionally good consumable visuals. From the Nigeria reggae dancehall music perspective, this song by my accounts is the only Nigeria reggae song with a reggae cover done by a Nigerian reggae singer who goes by the name – Jah Wondah. 

Without any shard of sentiment, Jah Wondah’s lyrics as captioned here - “Waje you pretty like a princess in a palace… me go buy you Range Rover, Rolls Royce… man feel better seeing your face full of joy… Waje I’m not the one to ever make you cry, every day I want to be the one to make you smile…” was punchy with panache to say the least.

On the other hand, Nigeria’s reggae dancehall sensation – Patoranking contributed immensely with his lyrical delivery as captured here - “I’ve been waiting for this moment so long but I hope you understand, I’ve been trying not to make things go wrong, but I’m only just a man… we meant to be like Jack and Jane...

From my analysis these two artistes (Patoranking and Jah Wondah) displayed remarkable creativity and uniqueness in this song. However, Empress Waje on the flip side remains the incorruptible judge to give judgement between Patoranking and Jah Wondah whom she will accept IF there is ever going to be a choice to be made by her between these two wicked piece of artistes (borrowing a leaf from Jamaican patois).

These crop of reggae dancehall artistes are every inch gifted and talented I say keep the flame Jah Wondah for this heart felt remix (refix) and I pray you do not relent in your stride to uplift your state and Nigeria intentionally as it concerns reggae dancehall music globally.

Saturday, April 29, 2017

The Mirror™ - My People

Indigenous patriotism is more than a virtue. It is next after appreciating and protecting indigenous rights regardless of status quo.

The following words; Remorseful, Grieved and Anger are words in my own opinion that best describe the tone, vocal delivery, lyrics and production of the song - My People. 

The chorus: my people are dying / niger delta children crying / our rights denying ... instantly gets you feeling pity for the Niger Delta citizenry with open endless questions popping up on what the government of Nigeria has been doing or would not do to better the living standards of the Niger Delta people, on the other hand we need not forget the international corporations in this region benefiting immensely from this deceit. 

This song is not your commercial, romantic or club hit song. The lyrics: we mother, we father and we children cry... we loosing love once in twinkle of an eye... dem say Niger Delta we are minority they can't develop our place... that's why the ghetto youths can't stop blowing dynamite are conscious, thought provoking and rich in its message which portrays citizens injustice to fellow citizens in the same nation.

Jah Wondah pours out his displeasure without a shred of sentiment as he calls on the Niger Delta ancestors to eliminate the lives and bestow evil calamities on Niger Delta traitors. Hmm! What a gut!

No doubt, it is not the only reality song to talk about the plight of the 'minority' but like the oroko tree, Jah Wondah's My People song stand tall as a point of reference calling to mind the legendary Bob Marley’s  song – War and also the 1964 UN aching speech delivered by Emperor Hallie Selassie of Ethiopia.

Like Jah Wondah, let Niger Delta and Nigeria (African), African Union, ECOWAS and the international communities begin to effect positive and impactful changes before the ignite of an untold revolution.